Show Your Spark

Show Your Spark is a conceptulized campaign for the videogame series Tekken, this campaign would exist in malls and it is meant to give its audience a way to demo the game while simultaneosly putting it in the faces of a broader audience.

Many different deliverables were designed for the campaign as well as various banners that would be put up both inside and outside of buildings to create a very loud visual presence.

The logo that was created to be seen all over the campaign assets was made to both be bold and to convey the energy of Tekken 8 in mind, all assets seen throughout the campaign were made to be as realistic as possible, seen through the typefaces used and the real voice announcer of the game being contacted for video purposes.

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