REBRAND, CONCEPT, LOGO
Shícere
Shicere is a rebrand of the restaurant ‘The Escobar Kitchen’, capitlizing on its Asian Latin fusion, I made sure to showcase the mix between in the two in every asset that was created for the refreshed identity of the company.
The biggest goals with this rebrand were to establish a more appealing environment while keeping their existing customers, leading to a more recognizable and unique brand identity.
Shicere uses colors commonly seen throughout both asian and latin cultures, taking inspriation from the Chinese Dragon and the latin Quetzacotl. Strong shapes are also used to convey a sharp powerful taste and feel across both the food and the brand.
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