Prada in Motion

With the release of Prada’s Spring Summer 2024 collection, this conceptual campaign sought to create multiple animations developed for both larger and smaller digital screens. The initial concept for everything revolving around dynamic visuals coincidess with the collections presented by Miuccia Prada and Raf Simons that are all about absolute freedom of movement.

The main goal with all of the work seen is to match the idea that this was all about “a fluidity that challenges the conventional language of sartorial rigidity”. Visuals were kept simple to stay in line with the minamalist style that Prada is known for.

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